Tired of wondering where your next lead will come from? What if you had a reliable, and predictable, source of new potential customers coming into your sales funnel each month? This is Predictable Prospecting and here I'll show you how some of the best sales leaders in the industry are creating consistent, and measurable procedures to bring in fresh, qualified leads to their sales funnels each and every month.
http://predictableprospecting.libsyn.com/podcast
Episode 156: Alignment to Accelerate Growth - Darrell Amy
What is the best way to align sales and marketing for revenue growth? Today’s guest has answers. Darrell Amy is the author of the book The Revenue Growth Engine: How to Align Sales and Marketing to Accelerate Growth. Listen in to hear what Darrell has to say about the importance of processes, the power of interest, and the messaging of sales and marketing alignment.
Episode Highlights:
- What got Darrell interested in writing a book
- The alignment between marking and sales and revenue growth
- The revenue growth engine processes
- The core numbers a business needs to know
- The power of interest
- The messaging of marketing and sales alignment
- How to get a focused message in a large company
- The step by step process outlined in Darrell’s book
- The tools available on Darrell’s website
Resources:
Revenue Growth Engine
Text “revenue” to 21000