Project A is a European venture capital investor. With €500m under management, the company focuses on early-stage startups. In addition to capital, Project A provides its portfolio companies operational support from over 100 experts across the startup building stack. The Project A Podcast is the place to go for entrepreneurs and founders looking for expert advice and actionable tips to take their startup to the next level. We know it can be a long, difficult journey. Challenges are infinite and resources limited. In this podcast, you’ll learn from our experience as an Operational VC working with 100+ early-stage startups and find the inspiration you need to get going. Featuring our in-house Marketing, BI, and Organizational Building experts, as well as fellow founders from our broad portfolio of companies, we give you valuable insights on what it takes to build a successful company.
http://www.project-a.com
Startups and Brands | PAP#101
Why are most startups rather hesitant as far as branding is concerned? When should startups ideally invest in their brand? The "JVM Start-up Report“, recently published by Jung von Matt – the renowned creative agency, was a great occasion for our Chief Brand Officer Simon Walter to speak with Jonas Bailly. Jonas is Managing Director at Jung von Matt and one of the publishers of the startup report. Together they discuss the importance of branding for startups and whether the relationship between creative agencies and startups is really that complicated.