You Are Not So Smart

You Are Not So Smart is a show about psychology that celebrates science and self delusion. In each episode, we explore what we've learned so far about reasoning, biases, judgments, and decision-making.

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034 - The Post Hoc Fallacy


Do you believe in magical amulets? Apparently, in 2011, enough people did to allow one company to earn $34 million making and selling them to professional athletes, celebrities, and even a former president...all thanks to the post hoc fallacy. In this episode you'll learn more about how this fallacy led to the rise and fall of the Power Balance bracelet, and whether or not you might believe in a little magic yourself.


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 October 14, 2014  40m