Der Podcast zum Thema Evaluation und Wirkungskontrolle von Kommunikation und PR. Wir führen Gespräche mit Experten über Methoden, Instrumente und Best Practices. Die Wirkung von Kommunikation zu messen muss nicht kompliziert sein! Wir besprechen das Thema klar, verständlich und pragmatisch. [-->] The podcast on evaluation and impact assessment of communication and PR. Talks and discussions with experts about methods, instruments and best practices. Measuring the impact of communication does not have to be complicated! We discuss the topic in a clear, understandable and pragmatic way.
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episode 10: Taking down Boundaries between in- and external Communications
The importance of internal communications has changed in recent years - at least as much as the communications industry. Do the boundaries between internal and external still make sense? We discuss with Steph Bridgeman the benefits of looking at the two sides as a whole picture, especially in the area of communication measurement.