My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
http://www.ecommerceInfluence.com
292: iOS 14 and Facebook Ads: What You Need to Know and Implement ASAP
Apple’s recent championing of consumer privacy means your ad data is never going to be the same. If you’re an eCommerce business owner, you’ve likely been swept up in the confusion around iOS 14 and Facebook ads. Andrew Foxwell from Foxwell Digital is back on today’s show to unpack what this means for you and your business. We’ll be diving into the iOS 14 release and the implications it’ll have on Facebook advertising. We’ll also discuss the tools you’ll need in place for this shift and how you can optimize your ads for this new normal. If your business relies heavily on Facebook advertising, you can’t miss this episode. Enjoy!
Links and Resources:
- Foxwell Digital Blog: Facebook’s Conversions API (CAPI) and How to implement it with your Shopify site
- Foxwell Digital Blog: What's Working (and what's not) in a Post-iOS14 World
- Foxwell Digital Blog: Facebook Advertising FAQs
- Podcast 278: Facebook’s New Conversions API & Why You Need To Install It Before The New Year
- Brand Growth Experts
- The Coalition
- Foxwell Digital
- andrew@foxwelldigital.com
- @a_brawn on Twitter
- @andrewfoxwell on Twitter
- Review or subscribe on iTunes