The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
episode 5: Rotten to the Core: Do You Know Who's Listening to Your Podcast? w/ James Cridland
Apple Core Media, Chrome, and Safari are being identified as podcast players. They’re not. What can you do to figure out how your podcast audience is being misidentified, and where does the industry go from here?
Key Links:
- James Cridland of Podnews
- Article:https://soundsprofitable.com/update/rss-useragents
- Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
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