Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.
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episode 365: Working With Publicists Who Pitch Bad Guests
I think it's important to keep a good relationship with publicists and booking agents, but you need to remember who these people work for – not you. Their main goal when dealing with you is to get you to cover something or talk to somebody. Because of this, you need to make sure that what you cover and who you book works for you – do not leave it up to somebody else to make a decision like that. In this episode I talk about a publicist who tried to dump a guest on me, how I tried to work with her, but ultimately, how I had to walk away, because the guest didn't meet my standard and she wasn't able to make the (somewhat) interesting story that would have allowed him to participate as a ride-along work. Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.