Project A is a European venture capital investor. With €500m under management, the company focuses on early-stage startups. In addition to capital, Project A provides its portfolio companies operational support from over 100 experts across the startup building stack. The Project A Podcast is the place to go for entrepreneurs and founders looking for expert advice and actionable tips to take their startup to the next level. We know it can be a long, difficult journey. Challenges are infinite and resources limited. In this podcast, you’ll learn from our experience as an Operational VC working with 100+ early-stage startups and find the inspiration you need to get going. Featuring our in-house Marketing, BI, and Organizational Building experts, as well as fellow founders from our broad portfolio of companies, we give you valuable insights on what it takes to build a successful company.
http://www.project-a.com
The Brand-Market-Fit | PAP#106
In our latest podcast episode Finn Hänsel, Founder and Managing Director of the Sanity Group and Simon Walter, Project A's Chief Brand Officer, talk about branding in general and the brand-market-fit in particular. Why should startups think about branding, product, and marketing holistically and from the very beginning? Why can it make sense also for startups to have more than just one brand? How can the brand-market-fit be measured? What are the main differences between D2C and B2C when it comes to brand management? Tune in to find out!