The Digital Marketing Podcast

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at


episode 273: Marketing Consent Optimisation

Discover Consent Optimisation Whether you're a large company or small business, the dreaded cookie consent message has become an inevitable annoyance. But it doesn't have to be!  Ciaran speaks to Usercentrics, who help companies achieve data permission and compliance that's in harmony with your marketing strategy. Learn how they are changing the way we think about permissions and ensure that everyone is compliant with GDPR and other privacy regulations. Although cookie permissions can be a nuisance to many, they are important and necessary.  There are so many potential points of failure on a website, and as the owner, you might be violating user privacy law without even realising it. A good consent management platform enables you to harmonise your marketing and data strategy with legal requirements. Learn 7 GDPR Positive steps Usercentrics use that will keep your users privacy safe and their permissions effectively managed and up to date. Get A Free AuditManaging user permissions and remaining compliant is tough, but Usercentrics offers an easy to implement and compliant way to help you achieve the highest optimisation levels for your website. Request a free audit for your website by emailing Zofia and telling her you listen to The Digital Marketing Podcast and would like some help. Email     Useful Links California Consumer Privacy Act (CCPA) CCPA checklist GDPR compliance Brexit and Cookie Consent Google Consent mode Browser plugins for tracking what is being tracked


 2021-03-18  23m