Today's buyer is more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How Clients Buy" by using the latest studies in consumer behavior and neuromarketing to sell more effectively!
http://salesinfluence.libsyn.com/podcast
episode 344: Sell the Big Picture
In any presentation, the common mistake is to 'build value' towards an outcome. Wrong move! The right way is to go macro to micro!