My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
http://www.ecommerceInfluence.com
297: The Love is Project: Leveraging the Press and Shark Tank to Grow A Lifestyle Brand
Today's guest turned her passion project into a global movement. Chrissie Lam is the founder of Love Is Project, a thriving lifestyle brand that supports thousands of female artisans in developing countries around the world. I’ve known Chrissie for years and have had the pleasure of getting an up-front look into how her business has taken off. Between landing a spot on Shark Tank, multiple press hits, and being featured by Facebook during Women’s History Month, Chrissie has so much insight to share on developing a lifestyle brand with a purpose. In the episode, we talk about what it’s like to launch a business while traveling the world, getting onto Shark Tank and how to leverage the press to grow your business. Chrissie also shares the ups and downs of working with freelancers and agencies, and how she’s been using our Intentional Wealth program to keep her business and life in balance.
Links and Resources:
- Love Is Project
- Love Is Project on Instagram
- Greatest Love Story Ever Told by Chrissie Lam
- How I Built This Podcast
- Klaviyo
- Shopify
- Brand Growth Experts
- The Coalition
- Intentional Wealth
- @a_brawn on Twitter
- Review or subscribe on iTunes