On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business. Discover the steps and strategies he used, to go from being on unemployment to starting and growing his own 7-figure business and helping 50,000 students all over the world. Each season on the podcast Tom dissects one critical key to building a business that helps you create financial security in less time and with less stress. Discover the tools, winning systems and mindset you need to stop stressing about money and start building a fulfilling business to replace your income and more. For more info go to http://tomgaddis.com/
https://tomgaddis.com/
episode 58: Emotional Selling with Brian Gregory
Brian Gregory joins Tom on the podcast to deep dive into emotional marketing. Emotional marketing targets the subconscious mind, emotions, and feelings that truly drive buyers to make their purchases. While working with small businesses, Brian realized there was a niche for helping them create emotion-driven advertising packages of agency quality, without the agency price tag. Admanity is the owner’s manual for advertising and marketing your small business.
“The subconscious mind is the mind of emotion, feeling, goals, fears and phobias. This part of the mind has purchased anything you’ve ever bought.”
-Brian Gregory
In This Episode:
- The subconscious mind and emotions and feelings (primal emotions) are what drives purchasing decisions.
- Average small business owners lack the money to hire high-profile ad agencies, so Brian created Admanity to help them go from zero to hero
- The admanity protocol searches for the most primal emotions that make your business work and make the consumer say “I’ll take it!”
- The emotional archetype are the traits most likely to move the needle for your business, like affinity, approval, fascination, and admiration.
- 15 Primal emotions-- not all of them will apply to you and your business!
- Admanity test doesn’t ask for numbers, or what you really do! It gets to the true emotions of your business and what will move your brand.
- Advertising agencies usually charge upwards of 15k for this kind of analysis-- Admanity offers the same brand analysis for a fraction of the price.
Connect with Brian Gregory:
- Admanity Free Report for Listeners: https://admanity.com/wts/
- Linkedin: https://www.linkedin.com/in/briangregoryadmanity/
Connect with Tom Gaddis:
Join Tom’s program here: offlinesharks.com
- Website: https://tomgaddis.com/
- LinkedIn: linkedin.com/in/tomgaddis/
- Facebook: https://www.facebook.com/tomgbiz/
- Instagram: https://www.instagram.com/gaddistom/