Der Podcast zum Thema Evaluation und Wirkungskontrolle von Kommunikation und PR. Wir führen Gespräche mit Experten über Methoden, Instrumente und Best Practices. Die Wirkung von Kommunikation zu messen muss nicht kompliziert sein! Wir besprechen das Thema klar, verständlich und pragmatisch. [-->] The podcast on evaluation and impact assessment of communication and PR. Talks and discussions with experts about methods, instruments and best practices. Measuring the impact of communication does not have to be complicated! We discuss the topic in a clear, understandable and pragmatic way.
https://measurementmashup.de
episode 11: Navigating the Reputation Landscape – How insightful can Reputation Data be?
Dennis Larsen is on our show to discuss essential questions in reputation management. Where insightful data sources are to be found, what hurdles communication managers have to face and what it takes to successfully build a specific reputation management system. Finally we work out how to manage reputation in four steps. Happy Listening.