Project A is a European venture capital investor. With €500m under management, the company focuses on early-stage startups. In addition to capital, Project A provides its portfolio companies operational support from over 100 experts across the startup building stack. The Project A Podcast is the place to go for entrepreneurs and founders looking for expert advice and actionable tips to take their startup to the next level. We know it can be a long, difficult journey. Challenges are infinite and resources limited. In this podcast, you’ll learn from our experience as an Operational VC working with 100+ early-stage startups and find the inspiration you need to get going. Featuring our in-house Marketing, BI, and Organizational Building experts, as well as fellow founders from our broad portfolio of companies, we give you valuable insights on what it takes to build a successful company.
http://www.project-a.com
Proving your money’s worth - measuring marketing impact | PAP#107
In our new podcast episode Philipp Jähnel, Head of Marketing Intelligence at Flixbus, gives tips on how to approach marketing attribution as an early stage startup and how to progress to a more sophisticated CLV attribution. In light of the upcoming deprecation of the 3rd party cookie as announced by Google as well as Apple’s App Tracking Transparency Framework (ATT), which requires users’ explicit consent for IDFA usage, Philipp and our Head of Marketing, Anastasia Albert, also discuss what happens to marketing effectiveness in times of a more private web and app environment.