On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business. Discover the steps and strategies he used, to go from being on unemployment to starting and growing his own 7-figure business and helping 50,000 students all over the world. Each season on the podcast Tom dissects one critical key to building a business that helps you create financial security in less time and with less stress. Discover the tools, winning systems and mindset you need to stop stressing about money and start building a fulfilling business to replace your income and more. For more info go to http://tomgaddis.com/
https://tomgaddis.com/
episode 60: Using Scarcity to Sell More
“Only 20 left in stock! Limited time only!” You’ve probably heard a version of these advertising tactics in the past. On today’s episode, Tom explains just how effective this tactic is and how to utilize scarcity to increase your sales results. Scarcity is one of the most effective ways to drive your prospects into taking action and can be utilized through time or quantity. During this episode, Tom provides five quick tips to utilizing scarcity effectively and ethically, detailing exactly how scarcity can affect your sales results in the best way.
“Scarcity is one of the most effective tactics we use in our business.”
- Tom Gaddis
In This Episode:
- Scarcity drives people to take action. It can be QUANTITY or TIME based.
- You need to know how to handle the AFTERMATH of a scarcity special. No matter what, there will always be that ONE person who is mad they missed the price drop.
- The key to using scarcity effectively is to set FIRM deadlines and stick by them.
- Set timers on your sale pages, and emails. Not every email needs to have a timer because it will lose its effectiveness.
- Leverage holidays to create scarcity sales. Use the holiday as a major, firm deadline.
- Let people know WHY your sale is urgent. Send frequent reminders of the sale.
Connect with Tom Gaddis:
Join Tom’s program here: offlinesharks.com
- Website: https://tomgaddis.com/
- LinkedIn: linkedin.com/in/tomgaddis/
- Facebook: https://www.facebook.com/tomgbiz/
- Instagram: https://www.instagram.com/gaddistom/