Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
https://www.marketingtodaypodcast.com/
episode 261: 261: Wines, Racing, and the Historic Partnership with Churchill Downs with Jackson Family Wines’ Bill O’Connor
Bill O'Connor is the Executive Vice President and Chief Sales Officer at Jackson Family Wines. Based in Sonoma County, the heart of California's wine country, the business is one of few family-owned and operated wineries of its kind. Founded in 1983, with a focus on artisanal and old wines with a distinct character and quality, their portfolio includes wines like Kendall-Jackson, La Crema, Freemark Abbey, Murphy Goode, Stonestreet, among many others.
On the show, Alan and Bill talk about the historic partnership between Jackson Family Wines and the home of the Kentucky Derby, Churchill Downs, and what Bill makes about effective partnerships.
In this episode, you'll learn:
- What it's like being a family-owned winery
- How to effectively handle partnerships
- The importance of refining your customer's experience
Key Highlights:
- [02:00] Bill's dream job
- [03:30] The historic partnership with Churchill Downs
- [04:36] Jackson Family Wines' tie to racing
- [11:50] Their wide variety of wine offerings
- [14:02] How Bill thinks about partnerships
- [16:06] Refining the customer experience
- [20:30] Bill's advice for navigating new relationships
- [23:15] A defining experience that made Bill who he is today
- [26:54] Bill's advice for his younger self
- [29:36] Bill's recent impactful purchase
- [31:05] The brands, companies, and causes Bill follows
- [33:03] What Bill says is today's biggest threat and opportunity for marketers
Resources Mentioned:
- Jackson Family Wines
- Bill O'Connor
- Churchill Downs & Kendall-Jackson and La Crema Sponsorship
- Stonetreet Farms
- Jess Jackson (Wikipedia)
- Barbara Banke
- Cardinale, La Jota, Freemark Abbey, Hartford Family Winery
- Grounded – Julia Jackson
Subscribe to the podcast:
- Listen in iTunes (link: http://apple.co/2dbdAhV)
Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.
Hosted on Acast. See acast.com/privacy for more information.