The Marketing Tintin Podcast Covers Real Inspiring Stories of Marketers & Brands. Listen to the Most Epic Stories in Marketing for Those Who Are Perpetually Curious! Industry Konnect Is a Platform Where Marketing Leaders Share Their Thoughts and Learnings. It Aims to Bring Out True Stories of Real Marketers to Inspire Budding Students
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episode 13: Michelin Guide - From Road to Restaurant | The Marketing Tintin
We’ve All Studied the Concept of Brand Extension, How Most Companies Fail To Achieve It. Let’s Learn How the Successful Tire Company, Michelin Has Innovatively Implemented the Concept of Brand Extension and Create the Renowned Food Culinary Guide.