Gesamtlänge aller Episoden: 6 hours 37 minutes
Do you ever wonder how it actually is to be the global brand manager at P&G?
Well, you don't have to wonder anymore.
We were extremely fortunate to have Chinmay Shenoy on board with us, the Global Brand Manager of P&G USA. From launching Whisper Adult in Japan to finding his new favorite work culture in the US, Chinmay will keep you hooked with unique insights into his life as a branding professional...
A brand that introduced a whole new festival for Indians to eagerly look up to...
In this episode, the Brand Manager of the Boat company, Sushant Sharma shares his experience of working in a dynamic startup-like Boat. He also shares his insights on what he believes is the secret behind a successful business and marketing strategy. At the same time, he emphasizes the crucial role of creative brainstorming and how acing human psychology is the real game...
From democratizing the world of photography and bringing it to the utmost convenience of the commoners, enjoying 85% market share in the process, to being reduced to bankruptcy. Kodak, the brainchild of George Eastman, witnessed one of the most severe business failures of all times, rooting back all to the exact cause, wrong decisions at wrong times...
Two friends recall their experience with the king of good times, wondering what went so wrong that they had to shut down such a high-potential business.
Here, one by one, they unfold all the chapters of their bad decisions, piled up one against the other, that led to their downfall...
Tata industries is one such brand in India that truly works towards the greater interest of the nation and its people. Being a venture from the company of the man of ethics, Tata Docomo launched with a steal deal prospect.
But just how dynamic the market is, things didn't go right. And neither did Docomo’s interest align with what Ratan Tata wanted his venture to do, hence a decline...
Some businesses really go from riches to rags, all revolving around some mistakes that didn't have to be made, but as history witnessed, were made. One such flourishing business was Blockbuster. From all that it had to all what it lost, the story could have been different. Was it Netflix? Or was it.. we'll see!
PepsiCo is known for its caffeine-filled and heavy soft drinks that leave a PEPSICAL taste in our mouths. The brown color of their colas and the taste are their identities.
In this episode, we’ll be looking at the reasons behind HP Touchpad’s failure, For those who might be thinking the product didn't due to glitches in its hardware or software part, then my friends, brace yourselves to listen to this podcast cause there more to picture than mere this...
With new inventions, risks are inevitable. A product that may have a colossal fanfare can break down due to many reasons. One such failed, the risky invention was the Segway two-wheeled personal electric transporter.
While this might sound like a life-changing invention, something big in the automobile industry, it could only carry this image until its availability in the market. In this podcast, I’ll uncover the significant flaws in the Segway Model that lead to its downfall...