" Kelly is the 'professional leader' personified. Her commitment to her clients as well as her focus on getting them the results they strive for is unwavering. Simply put, she was born to coach and lead!" -Chris Ducker - Founder, Youpreneur.com- Her Christian CEO Podcast provides today’s most inspiring, actionable, and successful biblical marketing strategies and Life Application by Kelly Baader and her fellow experts. Tune in weekly, so you can be inspired and empowered to earn more, serve more, and give more! The show includes interviews with well-known experts like Pat Flynn, Chris Ducker, Dan Miller, John Lee Dumas, Nir Eyal, and many more. For more actionable and result-driven marketing tips, visit https://powerofoneframework.com/masterclass Remember: You Matter!
https://kellybaader.com/learn
episode 130: Empathy Marketing Strategy - The Best Way to Connect With Your Audience
#130: Are you struggling to convert leads on your website or attract the right clients in the first place? It seems simple enough, write on your website what problem you solve and how you solve it. Make it look nice and elegant and the customers should be flowing in, right? However as our guest today explains in this episode, we often forget that we also need to reframe it from the customer's point of view. How would they describe their problem, ergo, what are they searching for on the internet when trying to solve their problem? Robby Fowler is a branding and marketing strategist who specializes in helping personal brands create profitable websites from the ground up. With a background in design and communication, he started his own personal brand in 2001. Robby’s work stretches across a range of clients and customers. From large corporate client work, to non-profits…from SMBs to entrepreneurs and personal-brands—he’s plied his skills and honed his craft. Nowadays you’ll find him helping personal brands clear the fog of marketing, branding, and business strategy shrouding profitable websites. His knack for clarity and simplification helps ideas stick and brings transformation—both for leaders and their businesses. He regularly shares his insights on his podcast, Brand ED. So as you can see, he knows his stuff! In this episode, we delve into his background of music and working in the ministry, to working with startups in the early 2000s and building his own personal brand when such terms didn't even exist yet. This episode is jam-packed full of great ideas, so let's get to it! Learn How You Can Have a Profitable Website...
Important Links & Mentions in this episode:
- Robby's Website
- Mike Kim's You are the Brand Book
- Access the free masterclass/Kelly's on-stage presentation about the Power Of One Framework
- Learn more about Christian CEO Learning Hall
- Subscribe + Review on iTunes
- Subscribe + Listen on Spotify
Remember, YOU Matter! See you in the next episode.