Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects. Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs. On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life. For more free resources visit Sharran.com
https://www.sharran.com/podcast/
episode 58: How Glennda Baker Makes an Additional 6-Figures Directly Through Social Media (Without Selling Anything)
How do you make money on social media without selling anything? Is it possible to drive a ton of traffic and sales by a simple Instagram or TikTok post? Social media is about social interaction and building relationships. It's never about pitching your latest offer. But the process of building a massive social media following requires a delicate balance among the factors that drive audience behavior and the algorithm. Is there a perfect formula? Well, someone seems to have discovered the ideal way to do it.
In today's episode, Sharran interviews Glennda Baker, President & CEO of Glennda Baker & Associates, Inc. Glennda brings an innovative marketing style with superior networking skills to increase traffic to her site. She believes that “thinking outside the box” and exposing your offer to the maximum amount of potential buyers is key to getting the best deal possible. She's been using social media, specifically TikTok, to be visible to as many people as possible. If you want to get tips on generating sales via social media, tune in to this exciting conversation right now.
“It is so much more difficult to be fake than to be real.”
- Glennda Baker
Timestamps:
00:00 - Glennda decides to use social media and do live videos
05:50 - Why start with live video and stories, and which platforms are right for you
10:45 - Sharran shares two lessons from Jason Capital to help drive organic growth
14:00 - How Glennda's presence on TikTok has brought her more inquiries
15:11 - Finding the common thread in what shows up in your feeds
20:32 - Building a following in a month by Jason Capital
25:12 - How Glennda picks a topic and format for her videos
29:56 - Discover the power of DMs
39:20 - What persona do you project on social media
44:01 - How does Glennda' manage her time and content creation
48:07 - How do you become top of mind for people who are looking for answers
49:42 - The compound effect of posting every single day and being intentional about impacting people
Resources:
- Grab Sharran’s 4-Week MBA for Free
Connect with Glennda:
- Website
- TikTok
Connect with Sharran:
- Website