With a career spanning 39 years in both retail and wholesale furniture and mattress industries, Pete Primeau shares his insights on sales & marketing. Regularly joined by guests from a variety of industries, this show is not just for those in the mattress and furniture business - but for any business owner or sales professional.
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episode 25: Trent Ranburger: Think Outside The Box Springs! Episode 25
The Pete Primeau Show welcomes one of the best marketers on the planet - Owner of Trent Bedding: Trent Ranburger.
Residents of south-Central Kentucky know—and adore—Trent Ranburger through his sleep shop’s hilarious commercials, customer service and commitment to area charities. For more than a decade, they’ve watched founder and owner Trent Ranburger don costumes and take on alter egos to tout his eponymous bedding shop. Whether they star Ranburger in character or as his own enthusiastic self, the commercials are goofy, funny and, most importantly, memorable. They have made Ranburger a local celebrity and Trent Bedding a success in a crowded market that now includes upwards of 40 retailers selling beds in Warren County, population about 120,000.
A few years ago, Ranburger introduced a new character to customers: his sidekick, Lil Trent. The custom-made puppet, ostensibly a new employee at the retailer, made his rap video debut with Trent and the rest is history!
Trent Bedding Rap Video: "It's Just Like... A Mattress Store" - https://youtu.be/3HnWSDxy8RM
https://trentbedding.com
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