Weekly show where my featured guests and I explore the financial and business challenges women face on the entrepreneurial journey to success. You'll hear them talk about the money side of their businesses in ways you've always wanted to know about, but wouldn't dare ask. They openly share their disappointments, failures, successes, and everything in-between as they grew sales ranging from 6 to 9 figures. Knowing where your business stands financially helps you make critical decisions with confidence. It's simply the best way to be sure you grow a business that fuels the life you want to live.
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episode 47: What Experts Said About the Secret Language of Marketing Metrics
First of all, what is marketing?
Hubspot defines marketing as follows:
“The process of getting people interested in your company’s product or service. Marketing entails product development, market research, product distribution, sales strategy, public relations, and customer support.”
The next question that comes to mind if you’re a data person, how do we know if a marketing strategy is working well?
The different marketing experts explain the type of marketing metrics and how these metrics help them understand what works and doesn’t work with their marketing strategy.
In this episode, I shared the following key points:
1. Why marketing metric is important
2. What are the characteristics of the right marketing metric
3. How experts are using these marketing metrics in their businesses
In March, I'm running a contest where I would love for you to vote for one of Her CEO Journey who inspires you the most, only for episodes released during the first quarter of 2020. A winner for the most inspirational journey will be announced in April. It will mean so much for me and my guests to know our conversations help your journey.
I invite you to listen to January’s episodes, as well as future episodes and don't forget to subscribe!
Let’s continue to grow a business that fuels the life that you want to live.
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