Weekly show where my featured guests and I explore the financial and business challenges women face on the entrepreneurial journey to success. You'll hear them talk about the money side of their businesses in ways you've always wanted to know about, but wouldn't dare ask. They openly share their disappointments, failures, successes, and everything in-between as they grew sales ranging from 6 to 9 figures. Knowing where your business stands financially helps you make critical decisions with confidence. It's simply the best way to be sure you grow a business that fuels the life you want to live.
https://www.christinasjahli.com/
episode 45: How to Leverage Pinterest and Google Analytics to Grow Your Business - The Journey of Kate Ahl (The Secret Language of Marketing Metrics)
Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management company. They help their clients focus back on their business by taking over all aspects of Pinterest marketing. After working with over 600 Pinterest accounts, they have learned how to pin for all types of companies and niches. Kate has taught tens of thousands about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast. She aims to teach simple, actionable tips to help you create forward movement in your business instead of feeling overwhelmed.
In this episode, Kate shared:
➤ Why Kate loves being the CEO of an agency (4:20)
➤ Kate’s definition of a CEO (6:50)
➤ Her struggle to find the meaning of “7 figures” goal (11:30)
➤ Why the agency model works best for her (15:05)
➤ How to strategically grew from an employee to 40 employees and multiple revenue streams (21:30)
➤ The benefits of beta testing to identify which services work best (30:40)
➤ Using Pinterest and Google Analytics to understand customer journey (34:00)
➤ Using tags to group potential leads and personalize email marketing for each group (39:55)
➤ Why conversion rate and UTM matter (42:45)
➤ Understand the big picture using a CEO dashboard (44:40)
➤ How Kate uses Facebook group for content creation and visibility (46:50)
➤ Pinterest is the platform for an introvert (49:05)
Contact Me
Ready to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.
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Connect with Kate Ahl:
➤ Website
➤ Pinterest
➤ Facebook
➤ Twitter
➤ Instagram