Weekly show where my featured guests and I explore the financial and business challenges women face on the entrepreneurial journey to success. You'll hear them talk about the money side of their businesses in ways you've always wanted to know about, but wouldn't dare ask. They openly share their disappointments, failures, successes, and everything in-between as they grew sales ranging from 6 to 9 figures. Knowing where your business stands financially helps you make critical decisions with confidence. It's simply the best way to be sure you grow a business that fuels the life you want to live.
https://www.christinasjahli.com/
episode 43: How to Forecast Sales Using Analytics and Marketing Measurement - The Journey of Rita Barry (The Secret Language of Marketing Metrics)
Rita is the owner of Rita Barry & Co. and a measurement marketing expert. For the past ten years, she and her team have been helping women-led digital businesses turn their marketing data into confident business decisions.
In this episode, Rita shared:
➤ The evolution from website developer to measurement marketing expert (2:45)
➤ Why she offers facebook ads as back end service, not as front end service (3:20)
➤ What is analytic and measurement marketing (5:18)
➤ From analytic and measurement marketing to sales forecast (8:50)
➤ The power of marketing forecast (14:05)
➤ One important lesson from the 7 and 8 figures clients (20:20)
➤ How to structure paid traffic for profit (30:00)
➤ Long-term and impactful client relationship (34:25)
➤ How she feels empowered through her clients (37:05)
➤ Marketing is important, so is finance (40:22)
➤ A number nerd doesn’t equal to a finance expert (46:00)
➤ Beyond the numbers on the spreadsheet (50:50)
➤ It’s fine to change your benchmark (54:00)
➤ Why marketing metrics is an invaluable skill for women entrepreneurs (1:00:20)
Contact Me
Ready to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.
➤ Watch my video post on Linkedin "How to forecast sales with clarity and confidence"
➤ Download my free 4-step process to predicting sales with confidence
Connect with Rita:
➤ Website
➤ Facebook
➤ Instagram
➤ Linkedin