Weekly show where my featured guests and I explore the financial and business challenges women face on the entrepreneurial journey to success. You'll hear them talk about the money side of their businesses in ways you've always wanted to know about, but wouldn't dare ask. They openly share their disappointments, failures, successes, and everything in-between as they grew sales ranging from 6 to 9 figures. Knowing where your business stands financially helps you make critical decisions with confidence. It's simply the best way to be sure you grow a business that fuels the life you want to live.
https://www.christinasjahli.com/
episode 39: Financial Benefits to Analyze Profit at the Micro-Level - The Journey of Maggie Patterson (Financial Thanksgiving)
Maggie Patterson is a communications strategist, business growth consultant, and the founder of a content marketing agency, Scoop Studios. As the creator of Small Business Boss, she works with service-based business owners both one-on-one and in group programs to help them find clients, get paid and build a business that serves them. She’s the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com.
In this episode, Maggie shared:
➤ Why she loves micro-agency model (7:33)
➤ Maggie’s intuitive money management system (9:54)
➤ Back up your intuition with data (14:33)
➤ Managing profitability at a project level (20:28)
➤ A hybrid pricing model (22:59)
➤ How she figured out the sweet spot for her business (25:42)
➤ Plan with the end in mind when you enter into a partnership (32:45)
➤ Which financial metrics are important for her business (39:52)
➤ How she manages the budget at the client’s level for an agency model (41:44)
➤ Using Linkedin as lead generation (47:52)
➤ How she translates the core value of accessibility into her mastermind (50:57)
Connect with Maggie:
➤ Small Business Boss Website
➤ Scoop Studios Website
➤ Facebook Group