Weekly show where my featured guests and I explore the financial and business challenges women face on the entrepreneurial journey to success. You'll hear them talk about the money side of their businesses in ways you've always wanted to know about, but wouldn't dare ask. They openly share their disappointments, failures, successes, and everything in-between as they grew sales ranging from 6 to 9 figures. Knowing where your business stands financially helps you make critical decisions with confidence. It's simply the best way to be sure you grow a business that fuels the life you want to live.
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episode 71: Tapping Into Equity Financing, Debt Financing, and Invoice Factoring - The Journey of Lauren Picasso (Invoice Factoring)
How do you turn an idea into a bestselling product?
There’s no straightforward path to success, but there are a couple essential tools you need in your back pockets. Among them? Strategy and financing.
Entrepreneur Lauren Picasso relied on multiple types of financing—along with her passion and business intelligence—to launch her brand.
Today, I interview Lauren about her company, Cure Hydration, and discuss what it took to create her first product, acquire fundraising, expand her distribution, and launch with success. You’ll learn how to create a pitch deck for investors, why pricing is critical, when debt financing and invoice factoring are useful, and why it’s important to take risks.
About my guest:
Lauren Picasso is an entrepreneur, marketer, and founder and CEO of Cure Hydration, a company that sells sports drinks and powders made from organic ingredients. Prior to starting her company, Lauren worked in fashion, e-commerce, and marketing at companies like Jet.com, Rent the Runway, and Google.
In this episode we talk about:
➤ How Lauren started her journey as an entrepreneur (6:12)
➤ How Lauren financed her company for the first six months (12:47)
➤ What you need to create an effective pitch deck (15:17)
➤ Why it’s important to have a physical product for consumers (17:22)
➤ Lauren’s philosophy with fundraising (21:41)
➤ How to use your financing for long-term growth (24:17)
➤ How to approach investors (27:26)
➤ The importance of using data for rounds of funding (30:19)
➤ How to improve your pricing model (32:37)
➤ What you need to cover gaps in cash flow (34:44)
➤ How invoice factoring can help (36:18)
➤ What to look for when considering invoice factoring (40:17)
➤ Why Lauren took on an SBA loan (44:17)
➤ How to overcome rejection from banks and lenders (48:19)
Keep Listening
Curious to learn more about financing your growing business?
Check out my conversation in the Disruptors series: Brandi DeCarli (farming from a box), Neige and Pippa Blair (natural deodorant), Kim Aitken (affordable housing), and Toni Desrosiers (breathable food wraps).
Contact Me
Ready to transform your purpose to an impactful business financial story, profit, and joy? Schedule a chat with me at any time.
Connect with Lauren Picasso:
➤ Website
➤ Instagram
➤ LinkedIn