Weekly show where my featured guests and I explore the financial and business challenges women face on the entrepreneurial journey to success. You'll hear them talk about the money side of their businesses in ways you've always wanted to know about, but wouldn't dare ask. They openly share their disappointments, failures, successes, and everything in-between as they grew sales ranging from 6 to 9 figures. Knowing where your business stands financially helps you make critical decisions with confidence. It's simply the best way to be sure you grow a business that fuels the life you want to live.
https://www.christinasjahli.com/
episode 46: What Matters in the SEO World - The Journey of Kate Toon (The Secret Language of Marketing Metrics)
Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author, and podcaster. She’s also a mad good hula hooper.
Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content.
Kate runs Australia’s only dedicated annual copywriting conference COPYCON. She presents at events around the world and runs several hugely successful Facebook groups.
Author of the popular business self-help book Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself, Kate lives on the Central Coast of Sydney, where she loves wandering on the beach with her son and her CFO (Chief Furry Office-dog) Pomplemousse.
In this episode, Kate shared:
➤ Started as the Jill of all Trades (5:25)
➤ Leveraged the power of SEO (7:39)
➤ What Google wants from you (9:50)
➤ #1 Ranking in a specific keyword (12:52)
➤ Focus on who you are vs. what you do (14:25)
➤ The first basic steps for Google to love you (16:00)
➤ Understand what is Google’s goal (18:06)
➤ Know your Achille heel and empower yourself (20:00)
➤ How to interpret Google Analytics in relation to SEO (25:18)
➤ Don’t be vanilla ice cream (33:04)
➤ Trust your audience to build a new income stream (37:49)
➤ The benefit of working with subcontractors (47:10)
➤ How and why Kate build her own conference for copywriters, CopyCon (50:53)
➤ How Kate relied heavily on intuition to a certain point (55:29)
➤ How Kate collaborated with her competitors to build a community (59:19)
➤ Planning for paid ads in 2020 for the first time to prove her intuition! (1:04:30)
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Connect with Kate Toon:
➤ The Recipe For SEO Success Show
➤ Hot Copy Podcast
➤ Pinterest
➤ Facebook
➤ Twitter
➤ Instagram
➤ LinkedIn
➤ YouTube
➤ Kate’s book “Confessions of a Misfit Entrepreneur”
➤ Kate’s 10 years journey