Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs

Weekly show where my featured guests and I explore the financial and business challenges women face on the entrepreneurial journey to success. You'll hear them talk about the money side of their businesses in ways you've always wanted to know about, but wouldn't dare ask. They openly share their disappointments, failures, successes, and everything in-between as they grew sales ranging from 6 to 9 figures. Knowing where your business stands financially helps you make critical decisions with confidence. It's simply the best way to be sure you grow a business that fuels the life you want to live.



episode 128: Demystifying Intellectual Property: IP as a Tool for Protection and Growth — The Journey of Patent Lawyer Isi Caulder (Intellectual Properties Series) [transcript]

Filing for intellectual property rights is unfamiliar terrain for some founders and CEOs. Beyond developing an IP strategy, most aren’t aware of its value and what it entails for their businesses. However, taking this precaution to safeguard your business is critical. It can not only save you money in the long run, but it can also provide you with many growth opportunities.

Isi Caulder, a patent lawyer with experience planning IP rights for businesses, joins us in today's episode. She describes how she went from being an engineer to becoming a patent lawyer and why she chose to specialize in intellectual property. Isi also goes over the types of intellectual property, their value, and how we can apply for them. Later on, we learn what it takes to develop a sound IP strategy and how this can be attractive to investors. Finally, we understand the importance of working with a patent lawyer and how their expertise can help you ensure your company’s growth. 

Tune in to the episode if you want to learn about intellectual property and how to use it to your advantage.

Here are three reasons why you should listen to the full episode:

  1. Learn about the types of intellectual property and their differences.
  2. Discover the importance of IP and employing the help of IP lawyers in empowering your company.
  3. Understand how IP can be used as an asset that can open up more opportunities for financing your business.

Episode Highlights

  • [05:58] How Isi Became a Patent Lawyer
  • [07:07] What is Intellectual Property?
  • [08:23] Other Types of IP
  • [10:48] How to Identify Your IP
  • [12:12] Advice Around IP
  • [13:24] Crafting an IP Strategy
  • [15:15] Next Steps to Filing IP
  • [19:30] Why IP is Crucial for Your Business
  • [21:35] Funding Opportunities
  • [23:55] How to Use IP for Financing
  • [26:56] Why Employment Agreements Matter
  • [29:03] Cost-Benefit Analysis for IP 
  • [33:17] Financing Using Trade Secrets
  • [34:24] Parting Advice

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Connect With Me

Ready to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.


  • Visit Christina Sjahli’s website! Learn more about innovating and scaling your business through the Her CEO Journey podcast series.
  • Download the Forecasting Guide so you can create a better and improved financial forecast for your business!
  • CanExport
  • The Government of Canada’s Concierge program: CENGN 
  • Connect with Isi: LinkedIn | Email | Twitter 


 2021-08-12  36m