Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy. Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandpolitics.org.
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episode 131: Digital Ads for Registering and Mobilizing Black and Hispanic Voters, with Tatenda Musapatike
Tatenda Musapatike, Founder and CEO of the Voter Formation Project, shares her insights on using social media to mobilize non-white voters. In her prior role at Acronym, Tatenda led the Expand the Electorate project, which used digital ads to register and mobilize Black and Latinx voters in 8 target states. In this episode, we discuss the results of Tatenda's work in the 2020 US election, the racial biases in data and targeting technologies, and how gender differences between Black voters might be overcome in future electoral cycles.
Here's the case study from the Expand the Electorate project and more detailed white paper (requires email sign-up) - definitely worth a read!