Startups For the Rest of Us

The longest running (and most popular) podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.


Episode 564 | Running a Business with 10,000 Paid Subscribers

In Episode 564, Rob Walling chats with Sol Orwell about growing his website, to millions of views per month, changing revenue models, and the importance of doing customer interviews.

The topics we cover

[2:14] Intro

[3:06] How Examine started

[7:21] Examine’s differentiated approach based on scientific research

[9:33] 10,000 paying subscribers

[10:59] Building trust through transparency

[15:26] Interviewing customers

[21:14] Getting hit by Google

[26:52] Sol’s stunt marketing pages

Links from the show
  • Our Mistakes | GiveWell
  • Examine
  • Sol Orwell (@sol_orwell) | Twitter

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 2021-08-24  33m