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A framework for changing anyone’s mind
This episode is with Jonah Berger - a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. Jonah is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. In this episode we discuss his framework for changing anyone’s mind.