Focus on WHY

Focusing on the importance of WHY, Amy Rowlinson asks her guests to share their WHY - essentially what it is they do and why they do it. The Focus on WHY podcast is a collection of relatable, uplifting and inspiring conversations seeking to inspire you with differing perspectives provided by guests who are at differing stages in their careers, business and life. The intention of this podcast is to encourage you to focus on your WHY, to enable and empower you to achieve your desires.


211 Stepping into Wealth with Catherine Morgan

What would it take to break free from living with generational trauma, a low sense of self-worth and a feeling of being trapped in a constant debt and shame cycle? By removing all the guilt and shame and learning to form a better relationship with money, Catherine Morgan has taken herself on a transformational journey from being £30000 in debt to creating a multi six-figure business. Now helping others to create financial independence, follow ‘In Her Financial Shoes’ and understand what is to be gained from stepping into wealth.



“Money is about three things. It's about how comfortable we feel to receive, how comfortable we are to hold on to that wealth, and then how comfortable we are to give wealth away.”



The Millionaire Next Door: The Surprising Secrets of America's Wealthy by Thomas J. Stanley -

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz -



Catherine Morgan is a multi-award winning qualified financial planner and award-winning financial coach, on a mission to reduce financial anxiety and increase financial empowerment & resilience for one million women around the world. Featured as One of the top 32 female entrepreneurs to look out for in ‘Business Leader’, Catherine is also host of the top 1% global podcast ‘In Her Financial Shoes’ and founder of The Money Panel.


“The meaning we attach to money becomes the lens that we think, feel and behave with money. Change the meaning and perception, change your life.”


After almost losing her son to meningitis at five weeks old and spending years in debt shame cycles, she became determined to help women to release the guilt and shame they attach to money and change the financial services profession from one that is focused on products to one that is focused on behavioural change. 

Author of the Amazon bestselling book ‘The Woman I am Becoming’ and soon to be published book ‘It’s Not About the Money”.

Try out this free money quiz -






Amy is a Life Purpose Coach, Podcast Strategist, Top 1% Global Podcaster, Speaker, Mastermind Host and Property Investor. Through coaching and workshops, Amy works with businesses to Focus on WHY to create people-centred environments, by improving productivity and employee engagement by focusing on fulfilment, values and purpose.

Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire.

If you would like Amy to help you to launch your podcast or to focus on your WHY then please book a free 20 min call via

Please sign up for the weekly Friday Focus newsletter at




HOSTED BY: Amy Rowlinson



The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence. 

*As an Amazon Associate I earn from qualifying purchases.


 2021-09-30  46m