The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 6: Ep 06: Smart Cities, Branding & Digital with Rick Robinson, Jacobs
Welcome to Marketing In Times of Crisis and I’m your host freelance marketing consultant Ayo Abbas from Abbas Marketing. Today my guest is Rick Robinson who leads the global smart cities team at Jacobs.
Rick aka The Urban Technologist is a tech and digital pioneer who brings a unique macro level perspective to our built environment conversation. He touches on some of the major issues such as climate change including the Pivot Projects initiative that he's been taking part in during lockdown, net zero and digital poverty that society and our industry must look to address.
Key Takeaways
- The importance of personal brand and how that can help companies and build trust
- The role of smart cities and digital infrastructure in a post covid world
- Potential areas of opportunity for built environment practitioners as we reimagine our cities
- Tips for those looking to start their journey on social media
This episode was recorded on Tuesday August 11 2020.
Resources
Jacobs
Pivot Projects
The Urban Technologist
Abbas Marketing
Subscribe, Rate & Review
We're a new podcast for built environment professionals to have important conversations about marketing. Please do subscribe, rate us and write review us. It helps us to spread the word. Thanks
If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo