The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 1: Ep 01: Community, Authenticity & Purpose with Rachel Bell and Rob Sargent, Stride Treglown
Welcome to the first episode of Marketing In Times of Crisis - recorded on Tuesday 09 June. Hosted by Ayo Abbas, marketing consultant, Abbas Marketing who specialises in the built environment. Today’s guest are Bristol based architectural firm Stride Treglown. I've got Rachel Bell, Business Development Director and Rob Sargent their Marketing Director.
In this episode Rachel and Rob will be shining a light on their inspirational marketing campaigns with purpose. They’ll talk about Stride Treglown's latest #TalkingSpaces campaign which first caught my attention and look back on previous marketing campaigns which built confidence in their approach.
We’ll share our experiences of lockdown as individuals as well as what it’s meant for how we are doing business and Stride Treglown's mission to connect with clients and communities. Rachel and Rob also reflect on the recession in 2008 and the lessons they learned that still are very much applicable to their work today.
Key takeaways
- The importance of campaigns and themes in marketing
- Employee ownership and benefits to business
- The rise of localism and community
- The need for authenticity and purpose
Resources
#TalkingSpaces - Stride Treglown’s latest campaign aiming to keep us all more connected and providing a new talking space for flowing conversations and ideas.
Inhabitant Series - A collection of interviews with the people that use Stride Treglown’s projects every day. The people that bring them to life.
Shaping Future Places - Their campaign inspired by the principles behind Bournville.
Shaping Future Places – The Symposium - Check out the 2018 presentations and materials from the event that Rob mentioned where Stride Treglown took a modern twist on the original 1901 Garden Cities Association symposium from Bournville.
Women In Property - Rachel is an active member and former Chair of this organisation.
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