Marketing In Times of Recovery

Marketing In Times Of Crisis has changed its name to Marketing In Times of Recovery. It's still a bi-weekly interview-led podcast series featuring inspirational built environment business leaders but more with a look to the future. We’ve had to weather crisis’ before and podcast listeners hear lively conversations, jam-packed with hints, tips and takeaways that you can apply to your business now. Hosted by Ayo Abbas, Founder / Consultant, Abbas Marketing. Subscribe now, rate, review and help us to spread the word.


episode 3: Ep 03: Communications, Relationships & Collaboration with Helen Gawor, GKR Scaffolding [transcript]

Hello and welcome to the latest episode of Marketing In Times of Crisis. My guest today is Helen Gawor, who is the Business Strategy Director at GKR Scaffolding.  

I first heard of GKR when I worked at Mace. GKR was and still are a Mace subcontractor who honestly stood out from the crowd for the way that they operated and their focus on people and relationships. 

Helen shares how, during the current pandemic, GKR has kept a low external marketing profile and focused on internal communications with their staff, the health wellbeing and safety of their teams on site and collaborating with clients and the wider industry. 

She shares some of the digital tools that have grown in use and importance during this time and how they have improved some things for the better.  

Key takeaways

  • The importance of internal communications with your employees
  • Making sure you stay connected with your clients
  • Don’t operate in isolation – collaborate with the wider industry including your competitors 


Abbas Marketing

GKR Scaffolding

Build UK

Construction Leadership Council



 2020-07-03  32m