Marketing In Times of Recovery

Marketing In Times Of Crisis has changed its name to Marketing In Times of Recovery. It's still a bi-weekly interview-led podcast series featuring inspirational built environment business leaders but more with a look to the future. We’ve had to weather crisis’ before and podcast listeners hear lively conversations, jam-packed with hints, tips and takeaways that you can apply to your business now. Hosted by Ayo Abbas, Founder / Consultant, Abbas Marketing. Subscribe now, rate, review and help us to spread the word.


episode 16: Ep 16: Campaigns, Strategy and Winning Work with Emily Binning from WSP [transcript]

Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment.  

Today's guest is Emily Binning who is the UK Head of Brand and Marketing at global engineering powerhouse WSP.  I know Emily from when we both worked at Arup and this interview was a lovely way to reconnect. 

Key takeaways

  • How strategy should be simple and, on a page
  • How to push back on BAU (Business As Usual) activity so that you can focus on the things that are strategically important to the business 
  • Building a high performing marketing team and create the right environment for them to flourish 
  • The importance of having a good  martech stack  (marketing technology) - it's been a lifeline during lockdown for her marketing team

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WSP UK site
WSP Hour / Changemakers Campaign
ALDI Twitter campaign
Abbas Marketing

Recorded on Monday 25 January 2021. 


 2021-02-26  44m