The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 16: Ep 16: Campaigns, Strategy and Winning Work with Emily Binning from WSP
Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment.
Today's guest is Emily Binning who is the UK Head of Brand and Marketing at global engineering powerhouse WSP. I know Emily from when we both worked at Arup and this interview was a lovely way to reconnect.
Key takeaways
- How strategy should be simple and, on a page
- How to push back on BAU (Business As Usual) activity so that you can focus on the things that are strategically important to the business
- Building a high performing marketing team and create the right environment for them to flourish
- The importance of having a good martech stack (marketing technology) - it's been a lifeline during lockdown for her marketing team
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Resources
WSP UK site
WSP Hour / Changemakers Campaign
ALDI Twitter campaign
Abbas Marketing
Recorded on Monday 25 January 2021.
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