The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 9: Ep 09: Branding, Employee Ownership and Communications with Daire Hearne, Make
Welcome to the latest episode of Marketing In Times of Crisis. I’m your host Ayo Abbas, a built environment marketing consultant. Today my guest is Daire Hearne who heads up the global communications team at architectural firm Make.
Key takeaways
- Daire reflects on Make’s approach to communications – and why it’s about sharing engaging stories and being consistent.
- The one Make ethos and camaraderie – and how that helped them to band together during lockdown
- The important role that being an Employee Owned Trust plays in the practice and how that influences all that they do
- That we all now need to be thinking about going Digital First and that we all still have a lot to learn to achieve this.
Resources
Make
Abbas Marketing
The Architecture Drawing Prize
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Recorded on Monday September 28 2020.
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