Marketing In Times of Recovery

Marketing In Times Of Crisis has changed its name to Marketing In Times of Recovery. It's still a bi-weekly interview-led podcast series featuring inspirational built environment business leaders but more with a look to the future. We’ve had to weather crisis’ before and podcast listeners hear lively conversations, jam-packed with hints, tips and takeaways that you can apply to your business now. Hosted by Ayo Abbas, Founder / Consultant, Abbas Marketing. Subscribe now, rate, review and help us to spread the word.

https://www.abbasmarketing.com/mitc-podcast

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episode 9: Ep 09: Branding, Employee Ownership and Communications with Daire Hearne, Make [transcript]


Welcome to the latest episode of Marketing In Times of Crisis. I’m your host Ayo Abbas, a built environment marketing consultant. Today my guest is Daire Hearne who heads up the global communications team at architectural firm Make. 

Key takeaways

  • Daire reflects on Make’s approach to communications – and why it’s about sharing engaging stories and being consistent. 

  • The one Make ethos and camaraderie – and how that helped them to band together during lockdown

  • The important role that being an Employee Owned Trust plays in the practice and how that influences all that they do

  • That we all now need to be thinking about going Digital First and that we all still have a lot to learn to achieve this. 

Resources

Make 

Abbas Marketing 

The Architecture Drawing Prize

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Recorded on Monday September 28 2020.


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 2020-10-08  40m