The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
https://www.abbasmarketing.com/mitc-podcast
episode 23: Ep 23, PT 1, Strategy, COVID 19 Response and Elevating The Role of Marketing, Danielle Regan and Dave Hendy, Mace
Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.
It's part one of a two-parter with today’s guests are Danielle Regan and Dave Hendy from Mace.
In our discussion, we talk about:
- The role of the business partner as the glue that joins the marketing team with the business.
- The McKinsey Framework that helped support Mace’s business strategy through the pandemic
- How the role of internal comms became more open and transparent.
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Resources
Abbas Marketing
Mace Group
McKinsey Framework - Beyond coronavirus: The path to the next normal
This episode was recorded on July 01 2021.
The next episode is live now if you want to find out more about how Mace tackled internal comms and purpose.
If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo