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episode 182: EP. 182 Your Email List is the most Valuable Asset in Your Business: The CashPT Lunch Hour
Your email list is the most valuable asset in your business, and it’s probably the most under appreciated.
I’m going to teach you how to create a business so valuable, that when you go to see it, the email list presents more than enough value. I’ve been hearing that email marketing is dead. That’s simply isn’t true. People who think that are only getting emails from people who don’t know how to do email marketing.
Conversion rates of your email listWhen we talk about conversation rates of our email list, you should be making at least $1 per month per email. That’s the minimum. When I’m looking to buy a business, I don’t care about their accounts receivable, I car about their email list. I want to know how many names they hove, how they got them, and what the conversion rate is. Any charges associated with managing your list will be immediately offset with good conversion.
Followers aren’t dollarsWe need to move away from the idea that coach media is the end all be all of modern marketing. Followers do not equal dollars. What if Instagram and Facebook go down for six hours like they did the other week? How are you going to communicate? If you have an email list, you get to control the flow of communication. Not the social media platforms.
Top 10 Ways to Build Your Email List- Free Lead Magnet
- Run an in-person workshop and collect name, phone number, and email
- Webinars
- Free facebook group around the topic on the people you help
- Affiliate and Joint Venture partners
- Facebook Ads
- Google Ads
- Free training
- Podcast
- Raffle or Giveaway
The 3 DON’T DOs of Email marketing 39:08
- Don’t BCC our whole list from your gmail account
- Don’t use a free email account as your “send from” account
- Do not send to people who have not given explicit consent to receive your emails
Btw If you’re interested in having me write all your emails and set up your systems and processes to build a list and convert prospects to customers, just DM me the words “Email Engine” and I’ll send you more details
Topics we cover:
-why email marketing isn’t dead
-how to grow your email list the RIGHT way
-tactics to avoid with your email marketing
-how to convert through email
-systems to make email marketing easier
-conversion rates
-Social media follower don’t equate to dollars
-CashPT Checklist
-35 Marketing Strategies
-Free Webinar
Connect with Aaron:
CashPT Nation Facebook Group