The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
episode 20: The Crux Of The Kerfuffle
A data slide of the Independent Podcast Listening Audience can be found at http://ihearthin.gs
James Cridland's analysis of the Spotify news (recommended): https://podnews.net/update/spotify-q321
Source data for the Spotify announcement: https://tomwebster.media/the-most-important-question-in-podcasting-2021/
Understanding Podcast Stats, again from James Cridland: https://podnews.net/article/understanding-podcast-statisticshttps://podnews.net/article/understanding-podcast-statistics
John Spurlock's analysis of download trackers: https://livewire.io/podcast-trackers-by-episode-share/?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2021-10-15
Support for the show can be offered at Buy Me A Coffee--and thank you for listening. https://www.buymeacoffee.com/Tomwebster
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