Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.
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465- Shirley Cards
Even if we think of the camera as a neutral technology, it is not. In the vast spectrum of human colors, photographic tools and practices tend to prioritize the lighter end of that range. One example of this bias was Kodak's Shirley Card, a reference photo used to calibrate photo printing machines. For decades all of the models on the Shirley Cards were white. This meant that photographs of people with darker skin tones were often not printed correctly. But that's just one example of the limited dynamic range of photography purposefully excluding people with darker skin.
Shirley Cards