99% Invisible

Louis is a can of generic cola. He’s been on the shelf a long while, so he’s had some time to think. Go2 is a store brand. "People call it a knockoff," says Louis. "I've been called the best of the worst. Bottom-shelf. We can describe it as bottom-shelf. I'm at peace with that." Everything is Alive is an unscripted interview show with host Ian Chillag in which all the subjects are inanimate objects. In each episode, a different thing tells us its life story -- and everything it says is tru...

In the spring of 1962, an ad man named Martin Speckter was thinking about advertising when he realized something: many ads asked questions, but not just any questions -- excited and exclamatory questions -- a trend not unique to his time. Got milk?! Where's the beef?! Can you hear me now?! So he asked himself: could there be a mark that made it clear (visually on a page) that something is both a question and an exclamation?! Speckter was also the editor of the typography...

This is a special presentation of episode #4 of Radiotopia's newest show ZigZag. Manoush and Jen give themselves 36 hours in San Francisco to come up with a financial backup plan, just in case this whole blockchain-token-thing doesn’t work out. Silicon Valley runs on VC money so maybe Stable Genius Productions should too? First, they talk to a well-known venture capitalist on whether aligning their mission with investor expectations is a laughable goal. Then, they visit Roman Mars, host of 9...

The world is full of icons that warn us to be afraid — to stay away from this or not do that. And many of these are easy to understand because they represent something recognizable, like a fire, or a person slipping on a wet floor. But some concepts are hard to communicate visually, especially in a way that will work for generations to come.  99% Invisible teamed up with Vox to bring you this video about the challenges designers face in developing warning symbols that last. Why Danger Sy...

In the United Kingdom, the freedom to walk through private land is known as “the right to roam.” The movement to win this right was started in the 1930s by a rebellious group of young people who called themselves “ramblers” and spent their days working in the factories of Manchester, England. Plus, bothy talk. Right to Roam

In the 1980s, Pablo Escobar, the notorious drug lord, had effectively declared war on the Colombian state. At one point, his cartel was supplying 80% of the world's cocaine and the violence surrounding the drug trade had become extreme. The bloodshed was focused in the city of Medellin. As the years went on, Medellin became the most dangerous city in the world. But today, Medellin is very different. In just thirty years, it’s transformed from being the bloody cocaine capital of the world in...

Until the early 90s, basketball uniforms were pretty tame. There had been real limits to what could be done with jerseys. All the details—the numbers, the names, the logos—had to be sewed on. Complicated graphics would have taken a massive amount of embroidery, which would have added additional weight and made the jersey hotter to wear. But dye sublimation changed everything. Sublimation is a process of printing dye directly into the fabric. Now for the first time, you could design something ...

As the U.S. war effort ramped up in the early 1940s, the Navy put out a request for chair design submissions. They needed a chair that was fireproof, waterproof, lightweight and strong enough to survive a torpedo blast. In response, engineer named Wilton C. Dinges designed a chair made out of aluminum, bent and welded to be super strong. To show off the durability of his creation, Dinges took it up to the eighth floor of a hotel in Chicago, where the Navy was examining submissions, and...

Svalbard is a remote Norwegian archipelago with reindeer, Arctic foxes and only around 2,500 humans -- but it is also home to a vault containing seeds for virtually every edible plant one can imagine. The mountainside Crop Trust facility has thousands of varieties of coconuts, corn, rice and more, serving as a seed backup for humanity. For each crop, there’s an envelope with 500 seeds. This featured episode from the show “Endless Thread” explores an unusual reserve of invaluable resources. P...

If you live in an American city and you don’t personally use a wheelchair, it's easy to overlook the small ramp at most intersections, between the sidewalk and the street. Today, these curb cuts are everywhere, but fifty years ago -- when an activist named Ed Roberts was young -- most urban corners featured a sharp drop-off, making it difficult for him and other wheelchair users to get between blocks without assistance. Curb Cuts