Want more podcast ad revenue? Get more podcast listeners. That makes sense. And it works if you charge per listener. The problem is that the relationship listeners have with you and your podcast is completely different from the relationship they have with something that isn't personality driven, such as Facebook, or Google, or Spotify. This is why I reject CPM deals for advertising. On this episode, I talk about a different want to look at advertising on your podcast and the value you provide to those who want to advertise with you. You can use this as a "pitch" to get more money from the people who approach you about advertising on your podcast. Topics: