Data Driven CX is THE podcast, where you learn all about Data Driven Customer Experience. For leaders in Marketing, CX, Digital, Data, Information and IT who want to learn more on HOW to make use of data to successfully engage with customers and transform CX in their organizations. In this podcast, the fundamentals of Data Driven CX are explored in conversations with industry thought leaders and successful business leaders. You learn trends, industry standards, how to tackle challenges, practical tips and best practices on: 1. Connecting customer data to make better CX decisions; 2. Creating Trusted data by making the process transparent; 3. Experimenting and innovating based on data; 4. Turning data into Actionable insights; 5. Driving Adoption of a data culture and new technologies to support it. The host of this Informatica podcast is Nienke Bloem CCXP, global expert in CX who interviews thought leaders, experts, and business partners, to dive into the world of data driven CX.
https://www.informatica.com
episode 7: With Guest Jennifer McGinn, Senior Director of Product Marketing at Informatica
In this episode you will meet Jennifer McGinn, Senior Director of Product Marketing at Informatica. The conversation centres around some commonly asked questions when it comes to data driven CX:
- I’m focusing on the customer. Why should I care about data?
- We have so many applications and so much data. How to prioritize?
- CX is fast changing, in part due to COVID-19. How can a data strategy enable me to pivot faster?
- In transforming from a product or process centric organization to a customer centric one, where does data come into play?
- How can I be hyper personalized without being creepy?
- We need to sell more, and ‘next best action’, ‘next best offer’ analytics is key, but we are struggling. How can I improve the underlying customer data?
You will hear some inspiring real life examples and great insights from a data perspective of CX.
Some resources to learn more:
Webinar: The Future of Banking and CX: Creating & Expanding the Customer-First Mindset With Data & Technology featuring Union Bank of the Philippines
Blog: Recognizing Excellence in Customer Centricity
Blog: How to Create and Execute a Customer-Centricity Strategy
Success stories showcasing data-driven innovation for a 360-degree view of business e-book
Redefining Modern Master Data Management in the Cloud e-book
Customer Success Story Jardine Motors Group
Connect with Jennifer on Linkedin