Data Driven CX is THE podcast, where you learn all about Data Driven Customer Experience. For leaders in Marketing, CX, Digital, Data, Information and IT who want to learn more on HOW to make use of data to successfully engage with customers and transform CX in their organizations. In this podcast, the fundamentals of Data Driven CX are explored in conversations with industry thought leaders and successful business leaders.
You learn trends, industry standards, how to tackle challenges, practical tips and best practices on:
1. Connecting customer data to make better CX decisions; 2. Creating Trusted data by making the process transparent; 3. Experimenting and innovating based on data; 4. Turning data into Actionable insights; 5. Driving Adoption of a data culture and new technologies to support it.
The host of this Informatica podcast is Nienke Bloem CCXP, global expert in CX who interviews thought leaders, experts, and business partners, to dive into the world of data driven CX.
This episode features part two of a conversation with Gene Cornfield, Managing Director and Experience Transformation Lead at Accenture Interactive. Here, we will dive into the five dimensions of ‘Purpose led Transformation’. What does it mean to be custo
This episode features part one of a conversation with Gene Cornfield, Managing Director and Experience Transformation Lead at Accenture Interactive. We will get an introduction to the concept of business of experience and how this relates to customer expe
In this episode we shine a spotlight on CX in the Financial Services and Insurance industry. We meet Peter Ku, Industry Strategist at Informatica, as he discusses digitalization in FSI, common data issues, and what you can do to make sure your data become
In this second episode of the Data Driven CX podcast, we discuss CX Data Strategy. To have a data strategy is to think about data as a strategic asset and make sure you maximize data leverage. Trevor Hodges introduces a data strategy framework that can he
In this very first episode of the Data Driven CX podcast series we’ll meet Sarah Hillman, Global Head of CRM and Data at The Travel Corporation (TTC). Sarah shares how TTC was able to prioritize customer experiences when the pandemic hit. She comments on