Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
https://www.marketingtodaypodcast.com/
episode 292: 292: Combatting Ad Fraud and Brand Safety with Check My Ads’s Claire Atkin and Nandini Jammi
Claire Atkin and Nandini Jammi are the Co-founders of Check My Ads Institute, but you may have heard of them before. Claire writes the popular newsletter Branded, which breaks major stories about the advertising industry's ties to disinformation and hate groups, and Nandini previously Co-founded Sleeping Giants, the social media campaign that led advertisers to flee from Breitbart. Needless to say, both are passionate about combatting disinformation and marketing issues.
In this episode, Alan, Nandini, and Claire discuss the Check My Ads Institute, why it's so important, and the impact it has on marketers. Claire and Nandini are passionate about making marketers aware of the problem they face with ad fraud. It is in every one of our ecosystems, and marketers have to do the hard work to get out in front of it and stop supporting things like disinformation. Listen to learn much more about brand safety and how to become a member of their nonprofit.
In this episode, you'll learn:
- Combating hate speech in ads
- Where disinformation stems from
- What is brand safety laundering
Key Highlights:
- [01:38] Where Nandini and Claire got their start
- [03:00] Nandini and the Breitbart scandal
- [09:30] Claire's crisis of inaction
- [12:05] Why Claire and Nandini started Check My Ads
- [14:04] The struggle with ad tech
- [16:08] Facebook and disinformation
- [19:47] How Check My Ads combats disinformation
- [23:09] Partnering with Check My Ads
- [26:40] Where should marketers start?
- [27:37] Brand safety laundering
- [30:45] Future plans for Check My Ads
- [33:02] The experiences that define Nandini and Claire
- [35:28] Advice to their younger selves
- [37:03] The biggest threat and opportunity for marketers
Resources Mentioned:
- Check My Ads Institute
- Claire Atkin
- Nandini Jammi
- Sleeping Giants (Wikipedia)
- Breitbart was the trigger and resulting work drove 90% revenue loss (Washington Post)
- Check My Ads Institute - Checkmates Membership Program
- Branded Newsletter & Research
- News Deserts tracked at UNC
Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.
Hosted on Acast. See acast.com/privacy for more information.