In this episode of the FFIP, Greg speaks with Dan and Jen Donovan. The couple and Greg talk all about the incredibly successful brand Musky Fool. They share how this online Musky-only fly fishing shop takes the space and Musky lovers by storm. We learn all about the shop and why this couple went all-in on one specific fish species to create their business. We also, of course, learn all about Musky and the different living conduits and what's needed to catch these fish successfully. Fly Fishing Insider Podcast - www.flyfishinginsiderpodcast.com Dupe a Fish - www.dupeafish.com Angler's Coffee - www.anglerscoffee.com Learn more about your ad choices. Visit megaphone.fm/adchoices