In this episode we speak with Noel Fox , Co-owner of Hook & Vice. Hook & Vice is a well known BC fly fishing focused clothing brand with their popular lucky hats. Noel shares with us the amazing company mission or philosophy they own and practice. We learn of the creative projects that Hook & Vice is currently producing, along with the goals going forward and how the brand is supporting shops in BC. To hear more of this great episode download now or subscribe now. Learn more about your ad choices. Visit megaphone.fm/adchoices