In this episode we speak with Russ Miller from Umpqua . Russ takes us back through the rich and vibrant past of the brand. Russ touches on the roadblocks the brand has faced and the troubles the brand has overcome. Russ talks about how the new flies for the year are added to catalog at a fly show with the world's best tiers in a room showing their best flies. We also hear what the focus of the brand is in the next few years and what they hope and are doing to accomplish this goal. Download or subscribe now Learn more about your ad choices. Visit megaphone.fm/adchoices