In this episode we speak with Derek Roedel CFO of Reyr Gear, world's best folding fly rods. We learn from Derek the challenges he faced getting the brand and business started and what he still faces today as the company is in early life. We also hear about the technology in line and material that goes into his rod, and the future of where the company is heading with plant based fly rods. Learn more about your ad choices. Visit megaphone.fm/adchoices